Plan of Work

Our plan of work is a 1 year plan covering 2019-2020. This plan was adopted by the Executive Committee on November 19, 2019 and is reviewed annually. The Plan of Work drives everything we do.
 

Chair Elect & Organizational Advancement

Purpose: Plan for the future of the organization.

 

Objective 1: Lead strategic planning. 

 

Objective 2: Chair Governance Activities. 

  • Recommend changes to the Bylaws. 
  • Evaluate board structure, composition and qualifications for membership.
  • Nominate members to serve as directors. 
  • Evaluate current board member participation and willingness to continue to serve prior to re-election. Identify, nominate and orient new board members.
 

Objective 3: Maintain a formal organization structure. 

  • Conduct a detailed orientation session for each new GKCC board member and KEDC member.
  • Maintain and update manuals for GKCC and KEDC and make them available to members and others who request them.
 

Objective 4: Develop the staff. 

  • Organize and conduct an annual retreat.
  • Provide specialized training for staff based on need.
 

 

Fort Hood Military Relations

Purpose: Collaborate with others to ensure that Fort Hood is fully utilized.

 

Objective 1: Promote the importance and sustainability of Fort Hood and defense-related industries. Take advantage of opportunities to expand Fort Hood. 

  • Participate in one Association of Defense Communities event to gather intelligence. 
  • Work with allies to develop and implement strategies to protect and grow Fort Hood. 
  • Brief Fort Hood, U.S. Army and Department of Defense leaders on relevant community issues.
 

Objective 2: Build on the strong relationship between the community and Fort Hood, the U.S. Army and the Department of Defense.
Operate the Military Relations Council to include these activities:

  • Organize and lead one trip each year to the U.S. Army’s National Training Center, if the opportunity is available;
  • Conduct annual social for senior officers and sergeants major;
  • Participate in Hood Howdy two times per year;
  • Organize at least four luncheons featuring unit commanders.
  • Support Central Texas-Fort Hood AUSA Chapter’s local activities and attend events.
  • Advise and support the Mounted Warfare Foundation and the National Museum of Mounted Warfare and Soldier Center as required.
  • Attend functions included, but not limited to:
    • Civic Leader Briefings;
    • Welcome & Farewell receptions for general officers, command sergeants major and spouses;
    • Recognition Ceremonies;
    • Change-of-Command and Color-Casing Ceremonies; and,
    • Fort Hood Good Neighbor events
 

 

Investor Services

Purpose: Focus on investors and create value for them while, at the same time, enhancing our revenue stream.

 
Objective 1: Implement a Membership Plan. 
  • Develop and implement a retention plan:
    • Call on members weekly in their place of business so that every member receives at least one visit from chamber staff annually.
    • Develop and ask questions to aid in gathering information during these calls to determine how we can provide value and to identify other prospective members.
    • Develop an internal reporting system to capture results and monitor progress.
    • Develop a monthly dashboard report to include in board packet.
    • Develop and implement a recruitment plan.
      • Identify non-members to call on and recruit weekly.
      • Meet the following recruitment goals.
        • Total annual investment of $265,150 and 694 total members.
        • K 2.0 Platinum - $21,600 total investment and 5 total members.
        • K 2.0 Gold - $19,600 total investment and 31 total members.
        • K 2.0 Silver - $31,200 total investment and 24 total members.
        • Lead - $39,000 total investment and 33 total members.
        • Build - $51,000 total investment and 95 total members.
        • Engage - $102,250 total investment and 385 total members.
        • Develop an internal reporting system to capture results and monitor progress.
        • Develop a monthly dashboard report to include in board packet.
  • Develop and offer products and services that deliver value to investors and generate revenue including: Military Relations; Public Policy, NTC, Hood Howdy, New Teacher Workshop; Wooden Nickel Store; Leadership Killeen; Annual Banquet; Flavors of Central Texas; Leadercast; Website Advertising; Mixers; Chamber Networking & News; Young Professionals; and, Leadership Passes.
  • Develop a dashboard report to state goals and track revenue progress monthly.
  • Segment investors to provide unique value based on their needs through the creation and operation of councils: Public Policy; Military Relations; Information Technology; Retail Managers; Non-profit; Young Professionals; and, Welcome.
 
 

Business Development

Purpose: Focus on programs that will lead to the creation and recruitment of jobs with competitive wages in the service, manufacturing and retail sectors.

 

Objective 1: Create an environment for the growth of new businesses through entrepreneurial endeavors. 

  • Continue to fund and utilize the Business Resource Center to offer:
    • Small business and entrepreneur one on one counseling and seminars. 
    • Business seminars for the Transition Assistance Program.
    • Business seminars for the Warriors in Transition. 
 

Objective 2: Conduct a business recruitment program. 

A. Attract new retail business to the community. 

  • Exhibit at the Annual International Council of Shopping Center Conference at the national event in Las Vegas.
  • Exhibit at the International Council of Shopping Center Conference Texas event in Dallas.
  • Exhibit at Retail Live Event in Austin.
  • Produce a Retail Leakage Report every other year.
  • Update Marketing Materials as needed.

B. Attract new commercial/industrial business to the community by identifying business prospects for which our community qualifies.

  • Review and respond to all RFPs from the Governor’s Office of Economic Development or from other reliable sources.
  • Marketing to companies through Grand Central Texas, a regional collaboration, to reduce costs.
    • Participate in marketing activities identified by the group that are advantageous to the greater Killeen area.
    • Participate in a call trip to Dallas-based Site Location Selection Consultants.
    • Employ a lead generation consultation to identify and set up calls on targeted industries.
  • Market to companies directly.
    • Exhibit at Select USA, an event focused on international prospects.
    • Attend TrustBelt, or another similar forum, that focuses on marketing to national and international site selection consultants.

C. Develop customized proposals to address the criteria set forth by prospects.

  • Organize and host prospect/consultant visits to the community or at onsite activities when attending Forums/Summits/Conferences.
  • Analyze data and prepare recommendations.
  • Work with a negotiating team to evaluate and create incentive proposals.
  • Prepare Offer Letters and collaborate with attorneys to prepare Development/Performance Agreements.
  • Present projects to political subdivisions so that decisions can be made. 
 

Objective 3: Provide staff support for KEDC. 

  • Organize meetings, events and activities.
  • Prepare and post agendas.
  • Initiate and coordinate annual audits/financial reviews.
  • Keep financials.
  • Keep KEDC manuals current.
  • Supervise and maintain KEDC property.
  • Market and keep the Killeen Business Park competitive.
  • Keep the KEDC website up to date.
 

Objective 4: Provide staff support for KIF. 

  • Organize meetings.
  • Initiate and coordinate annual audits/financial reviews.
 


Public Policy

Purpose: Create legislative support for implementation of our Plan of Work.

 

Objective 1: Operate a Public Policy Council to address issues impacting business, transportation, education/workforce, and the military and to grow and nurture appropriate relationships to build trust.

  • Develop, keep current, and act on a public policy agenda to address key issues at the local, state and federal levels. 
  • Maintain a strong relationship with the legislative delegation so as to be able to effectively pursue the legislative agenda.
  • Organize at least three community events for federal and state officials to create forums to build support for and resolve community and Fort Hood legislative needs. 
  • Organize a Legislative Tour, at the beginning of the legislative session, to bring state legislators and staff members to the community to learn about issues first- hand.
  • Cause members to become active on issues affecting business at the state and federal levels. 
 


Communications

Purpose: Tell our story.

 

Objective 1: Implement a comprehensive communications plan. The plan will provide professional, timely, and accurate content in various forms. 

  • Publish email newsletters for investors, prospects and members.
  • Use social media to increase our effectiveness and reach.
 

Objective 2: Develop, maintain, and promote a meaningful, user-friendly chamber website.

  • Continually add content to our websites to meet the information needs of investors and the general public.
 

Objective 3: Proactively reach out to the media.

  • Participate in media interviews as needed.
  • Keep an up-to-date media kit for distribution.
 

Objective 4: Ensure that there is a formal reporting system in place. 

  • Post the Plan of Work on our website.
  • Provide monthly reports electronically to board of directors, city councils, KEDC and KIF. 
  • Post monthly reports on the website.
  • Give oral reports as requested.
 


Talent Development & Place Design

Purpose: Cause business to collaborate with educational institutions to improve the student product to meet the needs of the future.

 

Objective 1: Collaborate and support efforts to implement business-education partnership with educational institutions. 

  • New Teacher’s Showcase
  • The Closet
 

Objective 2: Operate a Young Professionals Council to develop unique and need satisfying programs and activities.

 

Objective 3: Operate Leadership Killeen to enhance the skills of future community and business leaders to provide value to participants and sponsors.

 

Objective 4: Create a Leadership Killeen Alumni Program.