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The Halo Effect is not a fancy marketing trend. It’s based on science and psychology.

If you’re old enough, you likely remember your parents addressing the issues of group think. Maybe they said, “Monkey see, monkey do.”

Michael Linnemann is the President and Broker of Linnemann Realty in Killeen, Belton, and Copperas Cove. Michael recently just finished his 2-year term as Chair for the Greater Killeen Chamber of Commerce.

It's estimated there are about 310 million monthly active users and 900 million account holders worldwide. According to Linkedin, of that 900 million users, 199 million are in the US. The number of the site’s registered users has almost quadrupled.

Experts argue over whether our attention spans are diminishing or not, but the one thing we know is true as business owners, there are a greater number of things distracting us.

First, you need a business that sells a product or service that is flexible or tailorable in a scalable way. This works ideally for a service provider that offers different levels of service but is doable.

6 ways to be more memorable when networking.

Dr. Lynette Reed is a writer, researcher, and advisor about human potential. She has mentored people from businesses, not-for-profits, schools, allied health agencies, chambers of commerce, government, and churches.

Busyness, not to be confused with business, is the top impediment to adopting a growth mindset, and yet most business gurus will tell you a growth mindset is exactly what you need to thrive as a business owner or high-performing employee/leader.

If you’re looking to market specifically to seniors and other older demographics, here are a few tips to keep in mind.